Consumer Trends on Buying Flowers

Jan 15 2016 Tags: Blog

flower_containers_2According to the U.S Bureau of Economics Analysis, consumers in the U.S. consumed $34.3 billion in floral products in 2012. The estimate includes bedding and garden plants along with cut flowers, indoor green and flowering plants and other related products. The top-selling flowers based on stem counts are roses, carnations (standard), chrysanthemums (pompon), alstroemeria, tulips, lilies, mini-carnations. This ranking, by SAF, is based on total stem counts determined by adding the domestic production to the import figures. Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases): What are consumers buying?

Outdoor bedding/garden plants 46% Fresh flowers 34% Flowering/Green houseplants 20%

Who’s buying? Women 79% Men 21%

For fresh flowers only Women 65% Men 35%

For whom are they buying?

No special occasion 50% Home decoration 13% Birthday 5% Sympathy/Memorial 5% Anniversary/Love 3% Get Well 2% Other 22%

Source: aboutflowers.com Wald Imports' wholesale floral containers let your loved ones know how much you appreciate them. At Wald Imports we have been designing and importing floral, gift basket and specialty containers for over 30 years. We are dedicated to helping you offering you unique products, excellent customer service, and an extra measure of good old-fashioned kindness. We are honored to partner with you in the business of offering consumers and companies, beautiful and memorable gift baskets and floral containers. We seek to reflect this by designing each container in a manner that will delight the recipient long after the gift is received.


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