May 15 2019
Some wholesalers and distributors are just simply more successful than others. Is it because they have more money to work with?
Money certainly helps make the gears turn, but a poorly run company will run through a lot of money. Is it because they are good operators? Sure, that is a must. Is it because they pay attention to their customers and bring fresh new ideas?
Absolutely. So far I've mentioned just the basic essential things that any good business must have. There is another secret the best wholesalers and distributors understand. Let me cut right to the chase; it's called leverage. And if they use leverage well, they can do this at very little cost.
Nobody is good at everything. When you try to do too much, you end up on a path of decline. The best example of this is Amazon. They have all the brains and money needed to anything they want to do; but they don't do everything themselves. They know what they are best at and they get lots of partners to help them with the rest.
They handle millions of different products, but do you see them trying to develop all those products themselves? No, they use thousands of other companies to do that. They have the systems, and customers, and that is what they focus on. Every wholesaler and distributor can learn something by watching Amazon.
Distributors and wholesalers don't have go it alone to offer much more and far better products. They can leverage their facilities, customers, sales teams, to make deals with companies that are the best at what they do. Using this simple strategy, they can radically change their fortunes and future.
For more info on how to use Wald Imports products to leverage sales increases, call 800-426-2822