What’s in a gift? A thoughtful trinket, a basketful of goodies, a special something made just for the occasion. The right gift can say everything from thank you to thinking of you, making gift-giving a great way for your business to connect with customers, build loyalty, and grow your brand.
A card during the holidays is great, but consider sending customers little gifts throughout the year to keep them engaged. Organized quarterly, you’re now gifting four times a year, giving you more opportunities to connect with your customers to show thanks for their continued support. And you don’t need to quadruple your budget — planning ahead, and ordering larger quantities of gift containers like baskets or trays, can keep your gift expenses manageable.
Hold On Tight
Make an impression with your gifts, and remind customers how special they are. Truly custom gifts, the kind that demonstrate thought and care, go a long way toward building loyalty. Go beyond printing your logo on pens and mugs and think about how you can wow your customers with something that’s one of a kind. At Wald Imports, we work with customers big and small to create unique, custom gift containers that show off your brand, your point of view, and give your customers something special.
Tell Your Story
Make sure you’re putting some thought into what goes into that basket or box — because the gifts you give add to the story your brand is already telling. If your brand is fun loving or even irreverent, make sure your gifting reflects that. Build a basket around a core idea, maybe a joke, and choose the contents of that basket on how the add to the joke. If your brand is sober and serious, keep your gifts professional and useful. If your brand is all about the finer things, think about what sorts of luxurious gifts your customers will love.