Wald Imports

Tips for Flower Shops for Upselling Gift Baskets

Mar 07 2018

When you develop relationships with customers, our baskets and containers may find new life in what’s popularly known these days as upselling.  Every gift basket they purchase can find a second life once the treats have been enjoyed. Here are half a dozen ideas to subtly share with your customers as they purchase Wald Imports products, to inspire them, and that they can share with recipients: 1. If the shapes and sizes are perfect, like this set of three weathered wooden crates, but the colors clash with the client’s décor paint or a simple fabric covering will create a harmonious...

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The History of Gift Baskets

Jan 15 2016 Tags: Blog

Although we might think of gift baskets as a modern way to give gifts, gift baskets have actually a rather long legacy. Spanning years and cultures, there are several fascinating stories of gift baskets that have been given throughout history. Likely one of the earliest accounts of a gift coming in a basket is the basket of young plants that the pagan goddess Eostre carried in a basket, to be used as a sacred offering. Although some scholars argue the place of Eostre in Easter history, nevertheless this is the likely source of the idea of what came to be...

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Get Creative for Bridal Shower Gifts

Feb 27 2018 Tags: baby shower gifts, creative gift crates, functional gifts

Baby showers are a regular and notable celebration across cultures. This is a time to celebrate the impending arrival of a newborn and a time to help prepare an expecting mother.We often celebrate and shower the expecting mother with gifts to help prepare and ease the burden of expenses; especially important with today’s tough economy. Often times we bring numerous gifts and multiple items. If you plan on taking a number of gifts consider taking them with a touch of finesse in a Wald Imports gift basket or even these pastel wooden crates.   They are a super cute alternative to...

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Making Beautiful Eco Friendly Gift Baskets

Jan 15 2016 Tags: Blog

I would much rather receive Eco Friendly gift baskets any day over the typical flowers, balloons or chocolates. Long days, the delicate balance between work and other aspects of our lives can make anyone tense and tired. Take time out for yourself or for someone you love with the gift of relaxation to that friend or colleague in need, release worry, stress and negative energy with a soothing, healing organic gift basket. Some possible suggestion for an Eco Friendly gift bask might contain: Honeybush Tea Nourish Lavender Mint Soap Badger Co. Stress Soother Soothing Sanctuary Stress Relief CD An aromatherapy...

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The Importance Of Blogging for Florists

Feb 12 2018

Create a Beautiful, Functional Blog on your Website The foundation for your social media marketing is your blog on your website. Most florists today conduct transactions on their website and it is a great idea to have blog posts with content that has been optimized with keywords for the search engines. In these blogs that solve gift giving situations in the blog content, have links to gift baskets, gift flowers in containers to promote categories and products. The blog can lead to the products that customers can buy, meaning they need to use an eCommerce platform to process orders. Your...

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Creating Great Retail Displays

Feb 12 2018

You don’t need to slash prices, invest in expensive advertising, or learn complex social media strategies in order to give your sales a boost. In fact, research from ad agency Olgilvy shows that price discounting “is not as effective a sales tool as that old stalwart: in-store displays,” and that “marketing mix analytics long have shown that display alone can drive sales.” Yes, even in these days of online algorithms and CRM software, nothing succeeds like a colorful, eye-catching, well-lit display that showcases your product. “Good visual merchandising is a mix of art, inspiration and science. While great visuals can sell...

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Examples of Valentines Gifts for your Customers

Jan 26 2018 Tags: valentine's day gifts

Thinking about last minute needs for your customers for Valentine's Day.  See how many different ways you can help your customers build the perfect gift for their honey.       

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There is no Such Thing as Too Many Baskets

Jan 23 2018 Tags: display baskets, organization baskets


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